Transparency & Education: Know What You’re Buying

At Made Where?, we believe knowledge is power. Understanding where your products come from, what labels really mean, and how trade impacts local businesses gives you the ability to make informed choices.

A Note on Trade: Fair Trade is Essential
While Made Where? empowers consumers with transparency, we want to be clear: trade is not the enemy.

✅ Fair trade is vital—Canada relies on global trade for essential goods, from coffee and chocolate to medicine and textiles.
✅ Supporting local doesn’t mean boycotting imports—it means making informed choices when viable Canadian alternatives exist.
✅ We celebrate ethical and sustainable global trade while helping consumers find transparent, high-quality options—whether local or international.

💡 This is about empowerment, not exclusion.

Decoding Labels: What Do They Really Mean?

Not all “Made in Canada” claims are equal. Many products use loopholes in labeling laws to appear more local than they are. Here’s what you need to know:

✅ "Product of Canada" – At least 98% of the ingredients or materials must be Canadian.
✅ "Made in Canada" – A product can be assembled in Canada but still use mostly imported ingredients.
✅ "Packaged in Canada" – Often used for imported goods that are only processed or packaged here.

The Impact of Trade & Tariffs on Local Businesses

Canada imports billions in goods annually, but do tariffs make local products more expensive? How can we support Canadian businesses while staying price-conscious?

Big Food & Misleading Marketing: What They Don’t Want You to Know

Many packaged goods use deceptive marketing to appear healthier or more ethical than they really are.

🔍 "Young" or "Light" Olive Oil? – Often lower quality, stripped of nutrients.
🔍 "Natural Flavors"? – Could mean anything from plant extracts to lab-made chemicals.
🔍 "Sugar-Free"? – May contain artificial sweeteners with hidden health concerns.

Harmful Ingredients Banned Elsewhere—But Not Here

Did you know that many additives and chemicals banned in Europe, Japan, and other countries are still used in Canadian and U.S. products?

🚨 Ingredients to Watch Out For:
❌ Potassium Bromate (Banned in Europe, China, India) – Found in baked goods, linked to cancer.
❌ BHT & BHA (Banned in the EU & Japan) – Used in cereals, linked to hormone disruption.
❌ rBGH (Banned in Canada & Europe, but still in the U.S.) – Growth hormone used in dairy production.
❌ Titanium Dioxide (Banned in Europe) – Used in candies, linked to DNA damage.
❌ Artificial Food Dyes (Banned in the EU) – Red 40 & Yellow 5 require warning labels in Europe but not in North America.

💡 Made Where? will flag products containing these harmful ingredients so you can make informed decisions.

Hidden Truths About Materials & Sustainability Claims

Just because something is labeled as “eco-friendly” doesn’t mean it truly is. Many fabrics and materials are marketed as sustainable alternatives, but the reality can be very different.

🚨 Common Greenwashing Traps in Materials:
❌ Bamboo Fabric – Often just viscose (rayon) processed with harsh chemicals.
❌ Vegan Leather – Typically made from plastic-based polyurethane (PU), not biodegradable.
❌ Recycled Polyester – While better than virgin polyester, it still sheds microplastics into the environment.
❌ “Compostable” Plastics – Most require industrial composting and won’t break down in home compost bins.

💡 *Made Where? will highlight products with misleading sustainability claims so you can shop with confidence and support truly ethical, sustainable brands.

Fair Trade & Ethical Imports

Not everything can be made in Canada, and that’s okay. Some goods—like coffee, cocoa, and textiles—rely on fair trade partnerships to ensure ethical sourcing and fair wages for workers.

💡 Made Where? will highlight Fair Trade Certified products so you can shop ethically—even when buying imported goods.

Crowdsourced Data & Community Engagement

Consumers play a crucial role in holding brands accountable.

📌 Submit missing products – Help expand the Made Where? database with locally made goods.
📌 Report misleading labels – If a product falsely claims “Made in Canada,” users can flag it for review.
📌 Earn rewards – Gamify the experience with badges and leaderboard rankings for active contributors.

🚀 Be part of the transparency movement—your input shapes the future of conscious shopping!

Recalls & Safety Alerts: Stay Informed

We’re integrating real-time recall alerts into Made Where? so you can shop with confidence. Until then, check these sources: